Fashion Website: Clara Kasavina
The Luxury of Excellence
When venerable fashion house Clara Kasavina needed a complete re-do of their online presence, they engaged Marksmen Studio.
Clara Kasavina, a New York fashion house, has been producing high-end, handmade luxury handbags and jewelry since 1981. But their old website and online store didn't show off their work the way it deserved. And they had issues with maintenance that required them to keep paying for fixes and updates.
Marksmen Studio created a refreshingly open e-commerce site that showed off their exceptional products. Built with SEO in mind, integrated with Google Analytics, and connected to their social media assets, it became a source of business as well as a striking advertisement for their brand.
We worked with them on their brand identity and crafted their prominent new tagline, "The Luxury of Excellence." Marksmen also provided ongoing consulting, helping them with new content and integrating it into their ongoing business strategy.