Artist Website: Michael White
Portrait of the Artist
Artist Michael White found a way to present and market himself the way he wanted with Marksmen Studio.
Michael White is a painter and muralist in New York City. He needed an updated website to show off his work with the organizational logic, clarity, and aesthetic it deserved. So he commissioned a new one from Marksmen Studio that would highlight both his portraiture and his more recent work as a muralist for site-specific projects.
Marksmen produced a striking, easily navigable site that showcased his extraordinary murals. We crafted literate, appreciative texts for each mural that would be at home in the art world, yet remain accessible to potential commissioners of his work. We also presented his portraiture and abstract work in a minimalist, elegant manner.
Site design became a clean and elegant medium for personal branding, organizing and clarifying his corpus. Marksmen Studio also designed business cards and promotional materials with the same design motifs as the website, providing a unified approach.